: Research from the Geena Davis Institute highlights that female characters begin to disappear in substantial numbers after age 40; for example, major female characters on broadcast programs dropped from 42% in their 30s to just 15% in their 40s.
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Historically, women over 40 often faced a "shelf-life" where roles shrank or shifted into narrow stereotypes, such as the passive grandmother or the "grotesque" villain. Mature women rule the big screen - InReview - InDaily : Research from the Geena Davis Institute highlights
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In many cases, mature women report feeling more confident and self-assured than in their younger years. This confidence can stem from overcoming life challenges, achieving personal goals, and developing a clearer sense of self.
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