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| Area | How to Collect | Key Questions | |------|----------------|---------------| | | “About Us” page, press releases, LinkedIn, Crunchbase | Who founded it? When? Mission & vision? Core values? | | Product / Service Portfolio | Product pages, catalogs, demo videos | What categories are offered? What makes them unique? Pricing tiers? | | Technology & Innovation | Technical blogs, whitepapers, patents | What tech underpins the offering? Any proprietary algorithms, materials, or processes? | | Customer Experience | Site navigation, checkout flow, FAQs, live chat, user reviews | Is the UX intuitive? What support channels exist? Return policy? | | Market Position | Competitor analysis, industry reports, SEO tools (e.g., Ahrefs) | Who are the main rivals? What market share does the brand claim? | | Social & Environmental Impact | Sustainability reports, certifications (e.g., B‑Corp, ENERGY STAR) | How do they measure and report impact? Any third‑party verification? | | Financial & Business Metrics | Funding announcements, revenue estimates, job postings | Funding rounds? Revenue growth? Hiring trends? | | Media Coverage & Public Perception | Google News, industry blogs, social media sentiment | What stories dominate the conversation? Any controversies? | | Legal & Compliance | Terms of Service, Privacy Policy, GDPR/CCPA statements | How do they handle data? Are there any notable compliance highlights? |

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Pick the angle that aligns with your audience’s interests (e.g., consumers looking for sustainable products, investors scouting clean‑tech startups, journalists covering green tech). | Area | How to Collect | Key