: The aesthetics of "cuteness" (exemplified by Hello Kitty ) and the dedicated "geek" culture of Akihabara have transformed from subcultures into mainstream economic drivers. 5. Live Entertainment and Festivals (Matsuri) Culture in Japan is also an immersive, physical experience.
: The aesthetics of "cuteness" (exemplified by Hello Kitty ) and the dedicated "geek" culture of Akihabara have transformed from subcultures into mainstream economic drivers. 5. Live Entertainment and Festivals (Matsuri) Culture in Japan is also an immersive, physical experience.