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Higher CPMs are typically awarded to traffic from "Tier 1" countries (e.g., USA, UK, Canada) rather than "Tier 2" or "Tier 3" regions. Potential Safety Warnings www redtrub cpm better
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: Video ads, for instance, tend to have higher CPMs than static banner ads but can also offer higher engagement rates.
: What's "better" ultimately depends on your campaign goals (awareness, conversions, etc.), your target audience, and the Return on Ad Spend (ROAS) you're aiming for.