By the end of the week, she’d convinced Frank to let her handle the coffee permanently. Sales went up 12%. People stayed longer. Someone left a tip so big Lena cried in the walk-in freezer.

People who strive to do things better take ownership of their output. They stop clocking in and clocking out mentally. They become craftsmen and craftswomen. This creates a culture of excellence where high standards are contagious. When one person decides to rewrite a confusing email for clarity, the recipient feels respected. When a developer refactors a clunky piece of code, the next developer feels valued.

was now joined by a single line below: Start with the coffee.

Move from "I hope this works" to "I’m going to see how this works and then fix it." 4. The Social Impact of "Doing it Better"