In the contemporary Indonesian digital landscape, the phrases “SMP” ( Sekolah Menengah Pertama ; junior high school students) and “Bocah SD” ( Sekolah Dasar ; elementary school children) have transcended their literal educational meanings. Through the phenomenon known as the “Repack” (repackaging or remixing of existing content), these terms have become archetypes in a performative entertainment genre on platforms like TikTok, Instagram Reels, and YouTube Shorts. This paper analyzes how this binary opposition repackages lifestyle aspirations and entertainment tropes to create a scalable, viral content model.
In social media terminology, a typically refers to a compilation or a "remix" of different clips that highlight these funny or stark differences. It is intended to be lighthearted entertainment, often playing on nostalgia for those who have passed these stages or humor for those currently in them.
typically refers to a niche genre of Indonesian social media content (often found on YouTube, TikTok, or Instagram) that compares the daily lives, trends, and behavior of Junior High School students ( ) versus Elementary School students (